I'm speaking at Engage Expo in March

I will be speaking at Engage Expo (formerly Virtual Worlds 2009) on March 11. Here is the description of my presentation:

Tap Into the Emotional Triggers Of Tweens
So you have spent a lot of money attracting tweens to your virtual world. Now how do you keep them coming back? The key to engagement is the five C’s: creativity, competition, collection, community and caring--and how well you use them. Adults are often under the misconception that it’s all about the wow-factor of graphics. In reality it comes down to a good old fashioned, fun play experience combined with the present day trends of social networking and connecting with others online. Learn how to use the five C’s and user feedback to build an engagement model for your target age group and an understanding of cultural and global differences to help identify the next opportunity for your brand.

Not totally education focused, but it is going to be easier to get kids to learn in a Virtual World if they want to be in the Virtual World in the first place.